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TEIJA label is a study of practical utility that juxtaposes couture and urban daywear creating a unique subversive aesthetic. This Finnish minimalism creates space for the more advanced, carefully measured silhouette and cut that seeks to redefine contemporary fashion. Finnish designer and Royal College of Art graduate Teija Eilola launched her eponymous label in 2012, after training with Christopher Bailey at Burberry. The London-based brand favors clean silhouettes made of premium European and Japanese fabrics. Embracing the Nordic spirit of minimalism, Eilola prefers architectural designs that emphasize excellence in craftsmanship over embellishments. Teija has previously worked as joint head of design at an international brand, designer at Michiko Koshino Yen jeans label and consultant for other brands.